As in Glengarry Glen Ross, “second prize is steak knives.
If you win, efficiency isn’t important if you lose, efficiency is irrelevant. The risk isn’t inefficiency or wasting money – the risk is playing it too safe. Prioritize correctness and efficiency over speed.īut in certain markets today, this is too slow. Take calculated risks that you can measure and afford. Traditional business strategy involves gathering information and making decisions with a certain degree of confidence. Keep reading to understand the meaning of blitzscaling and how it compares to other forms of business growth. This method is risky and uncertain but can result in massive successes and rewards. What is the meaning of the term “Blitzscaling”? What are the best blitzscaling techniques? How have some start-ups become massively successful using this method?īlitzscaling, meaning driving fast growth by prioritizing speed over efficiency, is the growth model used by companies like Airbnb and PayPal. Like this article? Sign up for a free trial here. Shortform has the world's best summaries and analyses of books you should be reading.
This article is an excerpt from the Shortform book guide to "Blitzscaling" by Reid Hoffman and Chris Yeh.
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